What GEO means
Generative engine optimization is making a brand readable, trusted and citable by generative AI. When someone asks ChatGPT or Google's AI for a recommendation, the engine pulls a short list of sources and summarises them. GEO is the work of making sure you're in that short list — and described the way you'd want.
How GEO differs from SEO
SEO ranks a page for a query. GEO aims to be the source an AI cites in its answer. They overlap heavily — AI engines lean on the same search index — but GEO adds entity clarity, citable phrasing, structured answers and a coherent presence across the web that an AI can read and trust.
Why it matters now
More buying journeys now start with an AI answer than a list of links. A business invisible to AI engines loses those introductions before the customer ever sees a website. The brands investing in GEO early are claiming that space while competitors still treat it as a footnote.